WELCOME TO

Asian Club Consultants​

Consultants to the Club Industry

We offer a range of integrated services and individual project-based solutions to assist in the development and management of Private Clubs and Leisure operations. Our job is to give businesses a helping hand in achieving their true potential based on consultation, practical experience & a shared vision with our clients.

What We Do

We work collaboratively with clients to fully understand their vision, business objectives and the challenges they face in order to develop a customised approach that brings vision to reality.

Operational Assistance

Operational Assistance

  • Operational Reviews & Audits
  • Develop Club Specific Standard Operating Procedures
  • Quality Assurance Programmes
  • Staff Training
  • Compensation Planning
  • Staff Appraisals and K.P.I.’s

Club Surveys

Club Surveys

We develop and implement online surveys to harness specific data to assist Club Management in areas such as:
  • Salaries and Benefits
  • Member Satisfaction
  • Employee Engagement and Satisfaction
  • Operational benchmarking

Feasibility Studies

Feasibility Studies

  • Project feasibility study
  • Site and location analysis
  • Concept development

Development Planning

Development Planning

  • Critical path plan
  • Design review
  • Co-ordination with project team

Membership Marketing

Membership Marketing

  • Market intelligence report
  • Marketing & Sales activity plan
  • Corporate identity / Branding brief
  • P.R. activity planning
  • Member engagement

Pre-Opening Management

Pre-Opening Management

  • Manning and Recruitment Guide
  • Pre-opening Training Plan
  • Develop Operating Procedures
  • Pre-opening and Operational Budget Guidance

Recruitment and Training

Recruitment and Training

  • Assistance in Recruitment of Senior Management Positions
  • Employee Retention Strategies
  • Employee Training Programmes:
    • Leadership and Supervisory Skills
    • Customer Service
    • Quality Assurance
    • Benchmarking
    • and more

Branding

Branding

  • Concept Development
  • Naming
  • Visual Identity
  • Content Strategy
  • Guidelines

Our Clients

Hong Kong Football Club

  • Development and implementation of Online Standard Operating Procedures Library
  • Training Workshops for ‘Developing and Writing Standard Operating Procedures’
  • Quality Assurance Programme
  • Provision of Interim Director of Food and Beverage

Club Managers Association Hong Kong

  • Conducting ‘Annual Club Industry Salaries and Benefits Survey – Hong Kong
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Club Managers Association Singapore

  • Conducting ‘Annual Club Industry Salaries and Benefits Survey – Singapore
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About Asian Club Consultants​

Asian Club Consultants are wholly focused on helping owners and developers bring their vision to reality as well as supporting and enhancing existing Club operations.

With over 35 years working in Asia, Managing Director Robert Bird is a veteran of the Asian private Club and Hospitality sector. He has a wealth of experience working with some of the region’s most prestigious and recognised Clubs, encompassing Golf Clubs, Yacht Clubs, Marina’s, City Clubs and multi-disciplined consultancy projects, including a number of new Club openings.

Having lived and worked in Hong Kong, Singapore and Malaysia, his cross-cultural Club management experience includes working in Member owned Clubs as well as Proprietary Clubs . Robert has a well-developed understanding of what makes a Club successful and  extensive experience in developing and delivering staff training programmes.

Enquiry Form

Contact us today to find out more about our services.